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BLUE OCEAN, a tool that helps you
differentiate yourself
Developed by Professors Chan Kim and Renee Mauborgne, Blue Ocean Strategy is a proven system for breaking free from competition and creating new market space. The official website for Blue Ocean Strategy is www.blueoceanstrategy.com
Create business value
Identify new markets
Turn non-customers into customers
Rebuilding the industry's boundaries
Breaking the cost-value trade-off
Achieving profitable growth
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